As a Hull-based digital marketing company, we recognise the value of utilising Google AdWords to increase online exposure, direct visitors to your website, and produce leads. It was a joy for us to meet with Upholstery Designs in Hull today to go over their Google Ads report and go over the adjustments we will be making for their upcoming campaign.
What is AdWords on Google?
A pay-per-click (PPC) advertising network called Google AdWords enables companies to place bids on keywords that are relevant to their goods or services. The advertisement shows up at the top of the search results page when a user types in those terms. Pay-per-click advertising is referred to as such since companies only have to pay when a user clicks on their advertisement.
Is Google AdWords free?
No, Google AdWords is not free. Businesses have to bid on keywords and pay every time a user clicks on their ad. However, the cost of Google Ads varies depending on the competition for the keywords and the bid amount. This means that businesses can set their own budget and only pay for the clicks they receive.
Why You Should Use Google Adwords
Tailored Marketing
Targeting particular demographics and keywords is one of the main benefits of using Google Ads for a company. As a result, companies can target their advertising to those who are most likely to be interested in their goods or services. Upholstery Designs in Hull can target people who are looking for things like “sofas for sale in Hull” or “dining furniture in Hull” by using Google Ads (PPC).
Rapid Results
One of the quickest methods to get results from your digital marketing effort is through Google AdWords. Google Ads can begin driving visitors to your website almost immediately, in contrast to search engine optimisation (SEO), which might take months to show results.
Measurable Results
Google AdWords provides businesses with detailed reports on their ad performance, including the number of clicks, impressions, and conversions. This means that businesses can track their ROI and make data-driven decisions about their digital marketing campaign. We went through the Google Ads report for Upholstery Designs in Hull and discussed the changes we will be making to improve their campaign performance.
Cost-effective Advertising
Google AdWords is a cost-effective way for businesses to advertise online. Because businesses only pay for clicks, they can set their own budget and avoid overspending. This means that small businesses can compete with larger businesses and still get their ads in front of potential customers.
SEO vs. Google AdWords
Many businesses wonder whether they should focus on search engine optimisation (SEO) or Google AdWords. The truth is that both SEO and AdWords are important for a successful digital marketing campaigns. SEO is a long-term strategy that involves optimising your website for search engines, while AdWords is a short-term strategy that involves bidding on keywords for immediate results. By using both strategies, businesses can maximize their online visibility and generate leads and sales.
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